Blog | Rivr

For The Signal To Overtake The Noise, We Need More Than QPS Coping Mechanisms

Programmatic bidding should be efficient and effective – especially RTB. But over time, the tools we use to execute and measure...

Partner Announcement: MobileFuse & Rivr

MobileFuse, a leading mobile-first advertising company, has enlisted Rivr to boost its traffic shaping activities.

Feature Feature: QPS Manager

Rivr’s QPS Manager makes every second count by enabling SSPs to anticipate the bidding behavior of each bidder.

As Global Ad Spend Falls, GumGum Uses Rivr to Make More With Less

GumGum, a contextual ad exchange, partnered with Rivr to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr...

The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping

Since the pandemic rewrote the way consumers engage with technology—and more specifically digital content—traffic on publisher platforms...

What is Traffic Shaping?

With continued economic uncertainty and ever-tightening ad budgets, the gap between supply and demand continues to grow. This has put...

Can Traffic Shaping Bridge the Gulf Between SSPs and DSPs?

“The cliché advertiser mission is to send the right message to the right person at the right time at the right place,” stated AdMonsters...

Index Exchange, one of the world's largest independent ad exchanges, has acquired Rivr

Together, we'll be working to address one the industry's biggest technical challenges: optimizing and curating the ever-growing scale of requests sent to DSPs.