Programmatic bidding should be efficient and effective – especially RTB. But over time, the tools we use to execute and measure...

MobileFuse, a leading mobile-first advertising company, has enlisted Rivr to boost its traffic shaping activities.

Rivr’s QPS Manager makes every second count by enabling SSPs to anticipate the bidding behavior of each bidder.

GumGum, a contextual ad exchange, partnered with Rivr to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr...

Since the pandemic rewrote the way consumers engage with technology—and more specifically digital content—traffic on publisher platforms...

With continued economic uncertainty and ever-tightening ad budgets, the gap between supply and demand continues to grow. This has put...

“The cliché advertiser mission is to send the right message to the right person at the right time at the right place,” stated AdMonsters...